To sell handmade jewelry online, you can take several approaches. You can put up a website and hope to drive a reasonable amount of traffic to your site and make a few sales. This can be a challenge unless you plan on devoting a considerable amount of time to marketing, which means less time to create new jewelry designs. With so many competing websites out there, it can be difficult to drive traffic to a stand alone website, particularly if you’re not well versed in internet marketing techniques.

Another way to sell handmade jewelry online is to sell on auction sites such as Ebay. Although Ebay receives a considerable amount of traffic, auction buyers often have a “bargain basement” mentality which makes it difficult to sell artisan quality handmade jewelry. Yes, you may make some sales, but chances are you won’t get enough profit to justify the time it took to design and create the piece.

The final, and best, way to sell handmade jewelry online is to display your designs in an online art and craft gallery. Here your jewelry will be displayed among the work of other artisans who have devoted their time and energy to creating beautiful pieces. Customers visiting these galleries expect to pay more and appreciate the hard work that went into handcrafting each piece. Plus, an art and craft gallery will draw targeted buyers so you don’t have to waste time out of your studio marketing your own stand alone website. There’s also a higher possibility of attracting interesting wholesale buyers if you sell in an online art and craft gallery.